Privacy Policy - Wellness Store

AXELNOAH WELLNESS

Effective Date: August 25th, 2025
Last Updated: August 25th, 2025

At AxelNoah Wellness (“we,” “us,” “our,” or “Company”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains in detail how we collect, use, store, share, and protect your personal data when you visit our website (axelnoah.shop), mobile applications, purchase our products, or interact with our services in any capacity.

By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy. Please read this policy carefully before providing any personal information.

SCOPE AND APPLICATION

1.1 Coverage

This Privacy Policy applies to all personal information collected by AxelNoah Wellness through:

Our website and mobile applications
Online and offline purchases
Customer service interactions
Marketing communications
Social media engagement
Partner integrations and third-party services

1.2 Jurisdiction and Compliance

We comply with applicable data protection laws, including:

European Union General Data Protection Regulation (GDPR)
California Consumer Privacy Act (CCPA)
Swedish Personal Data Act
Other applicable regional privacy laws

1.3 Controller Information

AxelNoah Wellness acts as the data controller for personal information collected through our services. Our registered address is Stationsvägen 14D, 519 31 Horred, Sweden.

INFORMATION WE COLLECT

2.1 Personal Information You Provide

We collect information you voluntarily provide, including:

Account and Profile Information:

Full name, username, and display preferences
Email address and communication preferences
Phone number and preferred contact methods
Date of birth (for age verification and personalized recommendations)
Gender and demographic information (optional)

Financial and Payment Information:

Billing and shipping addresses
Payment method details (credit card, PayPal, etc.)
Transaction history and purchase records
Billing information and invoices

Health and Wellness Information:

Health goals and fitness objectives
Dietary restrictions and allergies
Supplement usage history and preferences
Wellness assessments and questionnaire responses
Medical conditions relevant to product safety (voluntarily provided)

Communication and Support Data:

Messages sent through contact forms or live chat
Customer service inquiries and support tickets
Product reviews, ratings, and feedback
Survey responses and market research participation

2.2 Information Automatically Collected

When you use our services, we automatically collect:

Technical and Usage Data:

IP address and approximate geolocation
Browser type, version, and language settings
Operating system and device information
Screen resolution and device identifiers
Referring URLs and exit pages
Pages viewed and time spent on each page
Click patterns and navigation behavior
Search queries and filters used

Cookies and Tracking Technologies:

Session cookies for website functionality
Persistent cookies for user preferences
Analytics cookies for performance monitoring
Marketing cookies for personalized advertising
Web beacons and pixel tags for email tracking

2.3 Information from Third Parties

We may receive information from:

Social media platforms when you connect your accounts
Payment processors for transaction verification
Shipping providers for delivery tracking
Marketing partners and affiliate networks
Data enrichment services for enhanced personalization
Public databases and commercially available sources

HOW WE USE YOUR INFORMATION

3.1 Primary Purposes

We use your personal information for the following purposes:

Order Processing and Fulfillment:

Processing payments and managing transactions
Arranging shipping and delivery services
Managing inventory and product availability
Handling returns, exchanges, and refunds
Providing order status updates and tracking information

Account Management and Customer Service:

Creating and maintaining user accounts
Providing customer support and technical assistance
Responding to inquiries, complaints, and feedback
Managing subscription services and recurring orders
Facilitating account recovery and security measures

Personalization and Recommendations:

Customizing website content and product displays
Providing personalized product recommendations
Tailoring marketing messages and promotional offers
Creating custom wellness plans and programs
Analyzing customer preferences and behavior patterns

3.2 Marketing and Communications

Promotional Communications:

Sending newsletters and product updates
Sharing special offers, discounts, and sales
Announcing new product launches and features
Providing educational content about health and wellness
Conducting customer surveys and market research

Targeted Advertising:

Displaying relevant ads on our website and third-party platforms
Retargeting visitors with personalized advertisements
Measuring advertising effectiveness and campaign performance
Creating lookalike audiences for marketing expansion
Cross-platform marketing attribution and tracking

3.3 Legal and Compliance Purposes

Complying with applicable laws and regulations
Responding to legal requests and court orders
Preventing fraud, abuse, and illegal activities
Protecting our rights, property, and safety
Enforcing terms of service and other agreements
Conducting internal audits and risk assessments

INFORMATION SHARING AND DISCLOSURE

4.1 Service Providers and Partners

We share limited personal information with trusted third-party service providers who assist us in:

Payment Processing:

Secure payment gateways and processors
Fraud detection and prevention services
Banking institutions and financial service providers
Payment card industry compliance partners

Logistics and Fulfillment:

Shipping carriers and delivery services
Warehouse management and inventory systems
International customs and duty services
Package tracking and delivery confirmation providers

Technology and Infrastructure:

Web hosting and cloud storage providers
Content delivery networks (CDNs)
Email service providers and marketing platforms
Analytics and performance monitoring tools
Customer relationship management (CRM) systems

Marketing and Analytics:

Digital marketing agencies and consultants
Social media advertising platforms
Email marketing and automation services
Market research and survey platforms
Search engine optimization and advertising partners

4.2 Legal Requirements and Protection

We may disclose personal information when required by law or to:

Comply with legal processes, subpoenas, or court orders
Respond to government investigations or regulatory requests
Protect against fraud, illegal activities, or security threats
Enforce our terms of service and other legal agreements
Protect the rights, property, or safety of our company, customers, or others

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, personal information may be transferred as part of the business transaction, subject to confidentiality obligations and notice to affected users.

4.4 Data Sharing Principles

All third-party partners and service providers are:

Contractually obligated to protect personal information
Required to use data only for specified purposes
Subject to security and confidentiality requirements
Regularly audited for compliance with privacy standards
Located in jurisdictions with adequate data protection laws or covered by appropriate safeguards

COOKIES AND TRACKING TECHNOLOGIES

5.1 Types of Cookies We Use

Essential Cookies:

Required for basic website functionality
Enable secure login and account access
Maintain shopping cart contents during sessions
Remember language and regional preferences

Performance and Analytics Cookies:

Monitor website performance and loading times
Track user behavior and navigation patterns
Identify technical issues and optimization opportunities
Measure conversion rates and goal completion

Marketing and Advertising Cookies:

Deliver targeted advertisements and promotions
Track campaign effectiveness and attribution
Enable social media sharing and integration
Support retargeting and lookalike audience creation

Personalization Cookies:

Remember user preferences and settings
Provide customized content and recommendations
Store recently viewed products and searches
Enable personalized user experiences

5.2 Managing Cookie Preferences

You can control cookies through:

Browser settings to block or delete cookies
Our cookie consent management platform
Opt-out links provided by advertising networks
Industry privacy tools and preference centers

Note: Disabling certain cookies may limit website functionality and personalization features.

5.3 Third-Party Tracking

Our website may include tracking technologies from:

Google Analytics for website performance measurement
Facebook Pixel for advertising optimization
Marketing automation platforms for lead tracking
Customer support tools for chat functionality

DATA SECURITY AND PROTECTION

6.1 Security Measures

We implement comprehensive security measures including:

Technical Safeguards:

SSL/TLS encryption for data transmission
AES encryption for data storage
Secure firewalls and intrusion detection systems
Regular security monitoring and threat assessment
Multi-factor authentication for administrative access

Administrative Controls:

Employee training on privacy and security practices
Background checks for personnel with data access
Regular security audits and vulnerability assessments
Incident response procedures and breach notification protocols
Data retention policies and secure disposal procedures

Physical Security:

Secured data centers with access controls
Environmental monitoring and backup power systems
Surveillance and alarm systems
Restricted access to server equipment and facilities

6.2 Data Breach Response

In the unlikely event of a data breach, we will:

Investigate and contain the incident immediately
Assess the scope and impact of the breach
Notify affected users within 72 hours where required by law
Provide recommendations for protective actions
Report to relevant authorities as legally mandated
Implement additional security measures to prevent recurrence

6.3 Limitations

While we implement robust security measures, no system is completely secure. We cannot guarantee absolute protection against all potential threats, but we continuously work to maintain the highest security standards.

DATA RETENTION AND DELETION

7.1 Retention Periods

We retain personal information for different periods based on:

Account Information: Retained while your account is active and for 3 years after closure
Transaction Records: Kept for 7 years for tax and legal compliance
Marketing Data: Retained until you opt out or for 2 years of inactivity
Support Communications: Kept for 3 years for quality assurance and training
Analytics Data: Aggregated data may be retained indefinitely after anonymization

7.2 Automatic Deletion

We automatically delete or anonymize:

Inactive accounts after 5 years of no activity
Credit card information after transaction completion (unless saved for future use)
Session data and temporary files regularly
Log files after predetermined retention periods

7.3 Manual Deletion Requests

You may request deletion of your personal information, subject to:

Legal obligations requiring continued retention
Legitimate business interests in maintaining certain records
Technical limitations in completely removing all traces of data
Outstanding transactions or disputes requiring data access

YOUR PRIVACY RIGHTS

8.1 Universal Rights

Regardless of location, you have the right to:

Access: Request information about what personal data we hold
Correction: Update or correct inaccurate or incomplete information
Deletion: Request removal of your personal information (subject to limitations)
Opt-out: Unsubscribe from marketing communications at any time
Complaint: File complaints with relevant privacy authorities

8.2 GDPR Rights (EU Residents)

If you are in the European Union, you additionally have the right to:

Data Portability: Receive your data in a structured, machine-readable format
Restriction: Limit how we process your personal information
Objection: Object to processing based on legitimate interests or for marketing purposes
Automated Decision-Making: Request human review of automated decisions

8.3 CCPA Rights (California Residents)

California residents have the right to:

Know what personal information is collected and how it’s used
Delete personal information (subject to exceptions)
Opt out of the sale of personal information (we do not sell personal information)
Non-discrimination for exercising privacy rights

8.4 Exercising Your Rights

To exercise any privacy rights:

Submit a request via email to jan@axelnoah.shop
Include your full name, email address, and specific request details
Provide verification information to confirm your identity
Allow up to 30 days for processing (may be extended for complex requests)

INTERNATIONAL DATA TRANSFERS

9.1 Cross-Border Processing

As a global company, we may transfer personal information to countries outside your jurisdiction for processing and storage. We ensure appropriate safeguards through:

European Commission adequacy decisions
Standard contractual clauses (SCCs)
Binding corporate rules
Certification schemes and codes of conduct

9.2 Transfer Safeguards

All international data transfers include:

Contractual commitments to maintain equivalent protection
Technical and organizational security measures
Regular audits and compliance monitoring
Mechanisms for addressing data subject rights and complaints

THIRD-PARTY LINKS AND INTEGRATIONS

10.1 External Websites

Our website may contain links to third-party websites, social media platforms, and partner services. We are not responsible for:

Privacy practices of external websites
Content or security of linked sites
Data collection by third-party services
Terms and conditions of external platforms

10.2 Social Media Integration

When you interact with our social media features:

Your actions may be visible to your social network connections
Social media platforms may collect information about your interactions
We may receive information from social platforms based on your privacy settings
Social media privacy policies govern data collection and use

10.3 Recommendations

We recommend:

Reviewing privacy policies of all websites you visit
Adjusting social media privacy settings to your comfort level
Being cautious about information shared on public platforms
Contacting third parties directly with privacy concerns

CHILDREN’S PRIVACY

11.1 Age Restrictions

Our services are not intended for children under 16 years of age. We do not:

Knowingly collect personal information from children under 16
Target marketing or advertising to minors
Allow children to create accounts without parental consent
Sell products directly to minors

11.2 Parental Rights

If we discover that we have collected information from a child under 16:

We will delete the information promptly upon discovery
Parents may request access to their child’s information
Parents can request deletion of their child’s data
We will implement additional verification measures if needed

11.3 Family Accounts

For family wellness programs or parental supervision:

Parents must provide consent for minors’ participation
Parental controls are available for family accounts
Limited data collection focuses on safety and program effectiveness
Parents maintain oversight of their children’s information

PRIVACY POLICY UPDATES

12.1 Notification of Changes

We may update this Privacy Policy periodically to reflect:

Changes in our business practices or services
New legal requirements or regulatory guidance
Enhanced privacy features or security measures
User feedback and privacy best practices

12.2 Material Changes

For significant privacy policy changes, we will:

Provide at least 30 days advance notice via email
Display prominent notifications on our website
Request renewed consent where legally required
Offer opportunities to opt out of new data uses

12.3 Continued Use

Your continued use of our services after policy updates indicates acceptance of the revised terms. If you disagree with changes, you may:

Delete your account before changes take effect
Contact us to discuss concerns or questions
Exercise your rights to limit data processing
File complaints with relevant privacy authorities

CONTACT INFORMATION AND PRIVACY INQUIRIES

13.1 Privacy Contact Information

For all privacy-related inquiries, requests, or concerns, please contact us:

📧 Primary Email: jan@axelnoah.shop
📧 Privacy-Specific Email: privacy@axelnoah.shop
📞 Phone: [Insert Phone Number]
📍 Postal Address:
AxelNoah Wellness – Privacy Department
Stationsvägen 14D
519 31 Horred, Sweden

13.2 Response Timeframes

We strive to respond to privacy inquiries:

Within 48 hours for initial acknowledgment
Within 30 days for complete response to rights requests
Within 72 hours for urgent security or breach concerns
Extensions may apply for complex requests (with notification)

13.3 Data Protection Officer

For complex privacy matters or formal complaints: Data Protection Officer: [Insert DPO Contact Information]
Regulatory Authority: Swedish Authority for Privacy Protection (IMY)

13.4 Business Hours

Customer Service Hours: Monday – Friday, 9:00 AM – 5:00 PM CET
Emergency Privacy Hotline: Available 24/7 for security incidents

By using our website and services, you acknowledge that you have read, understood, and agree to this Privacy Policy.